Privacy policy

General

The following describes the overall company privacy policy (the "Privacy Policy") of Adthority B.V. (hereinafter referred to as the "Company") in relation to use and disclosure of information you share via this Website (hereinafter referred to as "website", "us", "we" or "our"). The Privacy Policy was created to inform you what information we collect when you visit our website as well as our customer's ("Advertisers") websites; and how that information is collected and used by companies that display advertisements ("Partners" or "Publishers").

We are providing you with this Privacy Policy to help you make an informed decision as to whether to use or continue using the website. The Company reserves the right to update the policy periodically, and these updates are effective upon posting. It is imperative that this document is read thoroughly and often.

This Privacy Policy applies to the information that we collect or receive from you and other individuals who use the website, register on the website or participate in the promotions or offers available on the website; or with whom we communicate through email or other means.

Data Collection

The Company does not seek any personal information by illegal means. We collect only necessary information from you and other individuals who use the website (Advertisers and Partners) by means of online or offline surveys, order forms, registration pages, telephone or cell phone communication, and other similar means.

Personal data

Personal data is any data that can be used to distinguish or trace an individual's identity, either alone or in combination with other information, or may be of private or sensitive nature.

As part of this voluntary registration, we may request contact information (such as name, mailing address, email address, etc.) and other data required for operating these services. We may only collect personal information from you if you voluntarily provide it. By voluntarily providing this personal information to us, by sending us a comment or suggestion, you will be consenting to the collection, use and distribution of your personal information by us for the purposes set out herein.

Non-Personal data

Non-Personal data Information is data that cannot be used on its own to identify, trace, or identify a person, i.e. information without particular reference to the identity of the user from which such information was collected. When you visit our Website, information about your visit (e.g. how you navigate the site) may be collected and stored.

Cookies

The Company may use Cookies and Web Beacons to associate certain Internet-related information about you and other individuals who use the website (Advertisers and Partners) with information about you in our database.

Use of Information

The Company will only use information provided by you and other individuals who use the website (Advertisers and Partners) for purposes that you have provided it for, including those to operate, provide, improve, and maintain our website and services; to respond to your inquiries and provide other customer services; as well as for other administrative and internal business purposes.

Your Personal data will be used to establish your account, to communicate with you and for ongoing record keeping, required by the Company.

Your Non-Personal data Information (if any) including cookies, web beacons, etc., will be used only for system administration and for improvement of our services (e.g. to keep track of visitors sent by the Company's Partners to Advertisers' websites). This ensures our Partners get credited for services they provide to Advertisers, and Advertisers get complete package of services the Company provides.

Your log information is necessary to validate and authorize your entry and activity on the website.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website, you are responsible for keeping this password confidential and for complying with any other security procedures that we notify you of.

GDPR

On May 25, 2018, the European Union's General Data Protection Regulation (GDPR) became officially operative. General Data Protection Regulation (EU) 2016/679 is a European Union law governing privacy and data protection for all residents of the EU. The provisions of GDPR can be also applied to how data is processed and verified outside the European Union.
GDPR is intended to empower the citizens of the European Union to control their personal information. In accordance with the applicable laws, users are authorized to access and modify their own data held by the companies, which includes data collection, ad tracking, surveys, cookies, location data, and every other bit of a user's "digital footprint". Users are also entitled to transmit their personal details to other organizations. The GDPR also enforces companies to determine their in-house data security policies.

We maintain our commitment to protect the privacy of our users and abide by the legislation of all regions we operate in, including compliance with the GDPR.

Taking into account the above, personal data (if any) of our users is processed under the "purposes of legitimate interests" as outlined in GDPR Article 6(1)(f). Such an approach also helps us to fight against fraud and reimburse our contractors and agents. In accordance with the GDPR requirements, we will strive to, at any time, (i) streamline the data handling controls, (ii) specify our relationships with data partners, and (iii) provide the data subjects with an understanding and direct management of the way their personal information is used.

Requests and removal of the data

You (data subject) may send official requests to us regarding your personal data via email to the following address: [email protected]
At any time, you have the right:

  • - To access your personal information that we hold;
  • - To request the rectification of your personal information that we hold;
  • - To request the erasure of your personal information that we hold;
  • - To request to restrict processing of your personal information;
  • - To object to processing of your personal information by us;
  • - To request to transfer your personal information that we hold (e.g. data portability);
  • - To file a complaint to a supervisory authority in your jurisdiction; and
  • - To withdraw any consent related to your personal information given by you.

Your request will be executed no later than 30 (thirty) days from the initial request receipt but we will do everything possible to process it within the first 48 working hours.

Should a data breach related to your personal information occur, we will notify the relevant supervisory authority within 72 hours thereof.

The use of email addresses

Your email address will only be used for the purposes of contacting you in order to fulfill the services offered by Company. This may include notifications on offer changes, your campaign updates, Company newsletters, notes about your results, etc. and may, for this purpose, be shared with the tools Adthority uses to execute those services (Affise, Amazon WS, etc.). Email addresses will never be provided to any third party, without a written approval, or an electronic consent from you. Users can opt out from Company newsletters and from other email related activities by adjusting settings of their accounts, by unsubscribing from the newsletters themselves using an opt-out link, or by providing the company with a written notice (email is sufficient).

Dissemination of Information

Your Personal Information will not be shared unless we have first given you notice that we might share your data, and you have authorized us to do so. The Company receives information from you and other individuals who use the website (Advertisers and Partners), and have the right to use this data (sometimes, in connection with Non-Personal data), but is generally prohibited from sharing this information with other companies or people.

Your Non-Personal data will not be linked with your Personal Information or be shared, unless we have given you notice as described above and you have given us authorization to do so.

Security

Security of your information (Personal data and Non-Personal data) is our utmost priority. We take many strict measures in order to protect our data from unauthorized access, unauthorized disclosure or destruction of data.

Consent

By visiting the Company website, you consent to the collection and use of any personally or non-personally data as outlined above.

Do not hesitate to contact us if you have questions about this policy.

If you do not agree to these terms, or wish to limit the use of any of your personal information that we may have, you may contact us via email at [email protected]